INTERIORS BY
JEN DAVIDSON
A thriving studio, a talented team, and one person holding all of it together. This is the story of what changed when the business finally got a foundation it could stand on without her.
Project Brief
A structured operations foundation to support a growing team and reduce owner dependency.
The Results
✱ 18-month engagement
✱ 17 SOPs documented
✱ 2 new hires onboarded and operational within 7 days
Project Scope
✱ Consulting
✱ Process mapping
✱ Asana setup
✱ Roles & responsibilities documentation
✱ SOP development
✱ Client communication guides & email templates
On paper, Jen's interior design studio had all the markers of success. Beautiful work. Consistent bookings. A team of five. Steady growth year over year.
But behind it, Jen was the single point of everything. Every decision ran through her. Every update required her attention. Her team was showing up, but they weren't bought into her vision – and that gap was exhausting in a way that's hard to explain to someone who hasn't felt it.
She wasn't lacking vision. She wasn't lacking talent. What she was missing was a system that could hold her business safely without her having to hold it herself, every single day.
THE APPROACH
Jen came on as a Momentum Partnership client, which means we worked closely over several months. Bi-weekly strategy calls, with building and implementing happening in between. Nothing moved forward without her review and approval, but the execution, the thinking, and the details were off her plate.
The goal was never to make her business run without her. The goal was to make it run without her having to be everywhere, all the time.
What We Built
✔ A detailed process from initial inquiry to project close, with phases, activities, and tasks mapped across every step
✔ Roles and responsibilities documents for every team member - clear, written expectations so there was no ambiguity about who owned what
✔ 17 SOPs across operations, client management, procurement, and team management, giving her team step-by-step instructions for doing things exactly the way she needed them done
✔ Custom project management templates in Asana for both construction and furnishings projects, so every task at every stage has a home
✔ An elevated client experience - how-we-work guides, canned emails, and communication touchpoints so clients were never left wondering
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★ ★ ★ ★ ★
Client Name
Jen knew something had changed when she could see what was happening across all of her projects without having to ask.
That level of visibility and confidence that things were moving without her having to nudge them along, that's what she'd been after the whole time. But the deeper win was something she hadn't even named when we started working together.
Jen had always wanted to step into a true CEO role. Not just designing for clients, but contributing to her industry: Speaking at events, sitting on panels, taking trips that were fully, unapologetically out of office.
With her systems and team finally aligned, she's been able to do just that. Showing up in rooms she'd always wanted to be in, present in a way she couldn't have been before, because she finally trusts that her business is holding steady without her watching over it.
That's not a systems win. That's a life win.
Jen's story is specific to her world, but the tension she was carrying isn't unique to interior design.
It shows up in any service-based business the moment you try to grow beyond what you alone can hold.
You can have the vision, the clients, and all the work ethic in the world, but until your business has a foundation your team can actually stand on, you'll always feel like it's one step away from unraveling the moment you step back.
If you've been feeling the weight of holding everything together yourself, that's worth paying attention to.
If this sounds familiar, I'd love to hear what you're building. Get in touch here.
Photography by Erin Konrath Photography
Visit Jen’s Website interiorsbyjendavidson.com