AT THE TABLE
What happens when you stop waiting for the community you need and decide to build it yourself? Three events, fifteen to twenty creative women, and a room that felt like somewhere you'd actually want to be.
Project Brief
Building a sense of community and belonging for creative women in a new city
The Results
✱ 3 events hosted
✱ 55+ attendees across the series
✱ Partially sponsored through local business partnerships
Project Scope
✱Event concept & planning
✱ Partnership development
✱ Ticket sales systems
✱ Copy & digital marketing
✱ Day-of coordination
✱ Program development & hosting
For years, Willow and Jax lived entirely online–which was intentional, and it worked. But after a military move to Columbia, SC, something was missing.
My online community was thriving, but there weren’t any familiar faces in the neighborhood, no creatives to grab coffee with, no one who could chit-chat about things in common just down the road.
So instead of waiting, I did what I always do: I made a plan.
THE APPROACH
Before a single venue was scouted or vendor was contacted, I sat down with local creative business owners and asked them what they actually wanted. Not what I assumed, what they said, in their own words. That conversation shaped everything: the vibe, the format, the price point, the frequency.
Then came the operational side, the part my clients know well. Venue scouting, vendor outreach templates, automated attendee emails, and detailed logistics tracking.
The same frameworks I walk clients through for their businesses, applied to something deeply personal as well.
The Events
Three gatherings. Three completely different experiences. All rooted in the same intention: show up and just be, without having to be in charge of a single detail.
✔ Sips and Stories at All Good Books - conversation cards, charcuterie, wood-fired pizza, and the kind of honesty that only happens when you're not networking, just gabbing.
✔ Musings in the Morning Light at The Lady - a journaling workshop led by local painter Carol Brady, with prompts that actually made people think and a paint sesh to tie it together.
✔ Fall Bundle Bash with Fern Studio Flowers - a build-your-own bouquet tutorial, a gorgeous spread, and a mixologist keeping the drinks flowing.
Two women who'd been working together for years discovered they'd been living miles apart the whole time–and had never met in person! That's the moment that says everything.
"This is what we need more of. Just good, genuine energy."
“I felt like it was a good mix of seeing friends I already knew and meeting new people - or people I only knew from Instagram. More stuff like this is much needed in Columbia.”
★ ★ ★ ★ ★
At the Table wasn't a marketing strategy. It was a proof of concept–for me and for the community I’ve been building toward.
The same belief that drives my client work drives this: that creative women deserve spaces where they feel held without having to hold everything together themselves.
If you've ever felt like you were running your business in a bubble…
Capable, driven, and a little bit lonely, you're not alone, I promise. This community is growing, and there's a seat at the table for you.
Join the newsletter and stay in the loop, or follow along on Instagram to see what's coming next.