Business design for the messy middle.

Build a repeatable business that's easier to run, easier to trust, and easier to grow.

Thoughtful strategy, intentional workflows, and client experience design for creative service providers ready to stop reinventing the wheel.

Choose Your Season

You don’t need another course collecting dust or a one-size-fits-all framework.

You need clarity, structure, and a trusted partner to build a business that’s better aligned with the life you're living.

Let's get you moving →

THE MESSY MIDDLE MADE BEAUTIFUL

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THE MESSY MIDDLE MADE BEAUTIFUL ⊹

Hey there, I’m Luz!

I’m a business designer and strategic partner for creative service providers, and the person who’s probably more excited about your business than you are (in the best way).

I know what it’s like to juggle client projects, a bursting Google Drive, and carrying the business in your head. Been there. That’s why I built my business around helping other creatives with thoughtful strategy, repeatable workflows, and support that feels personal, never prescriptive.

Whether you're finding your direction, intentionally redesigning the way your business works, or strengthening the foundation for what's next, I'll meet you where you are and help you move forward, one thoughtful decision at a time.

Let's chat in the DMs →

What Season Are You In?

  • You're full of ideas, possibilities, and questions. You know something needs to change in your business, but you're not exactly sure what comes next to align your goals, your season, and the life you're building.

    Explore Wayfinding →

  • You're doing great work, but too much of your business still lives in your head. You're ready to create a repeatable way of working that feels intentional and sustainable for the long-term.

    Explore Blueprint →

  • Your business is growing, your team is evolving, and the stakes are higher than they used to be. You need stronger systems, clearer visibility, and operational support to support your next chapter.

    Explore Momentum →

Take the 2-minute Business Seasons Quiz to discover your season and the patterns shaping how you work.

Not Sure?

Take the Quiz →
  • Business Consultant for Interior Designers
  • Business Coaching for Photographers + Social Media Managers
  • Business Coach for Interior Designers

  • "I have been to so many trainings and have been through multiple coaching programs, but never felt I had the time to implement what I'd learned. Willow and Jax offered a type of coaching with the intention of actually making things happen!"

    – Nicole Rutledge, Nicole Rutledge Design

  • "If you are overwhelmed with all the technology there is to choose from, and need to put systems and processes in place for your interior design business, Willow and Jax should be your first place to go. Don't waste anymore time trying to figure out everything yourself!"

    – Erin Lanigan, Erin & Co.

THE TAKING FIVE PODCAST

Real conversations with creative entrepreneurs who've learned to pause, pivot, and build businesses that feel good.

Start Listening →

💌 Little Love Notes

  • Erin Lanigan, Interior Designer, Erin & Co.

    “If you are overwhelmed with all the technology there is to choose from, and need to put systems and processes in place for your interior design business, Willow and Jax should be your first place to go. Don't waste any more time trying to figure out everything yourself!”

  • Jessica Scott, Brand Photographer + SMM, Jessica Scott Creative

    “Hiring Luz was the best investment I've made in my business to date! She has so much expertise in her field, and the way she helped me navigate difficult parts of my business brought me so much clarity and direction. I'm so grateful for the ways she listened to my needs and pain points and then came up with actionable solutions”

  • Kate Paradis, Interior Designer, Balancia Interiors

    “We've been so busy getting our business up and running that we haven't realized some of the inefficiencies we'd picked up along the way. Luz was so skilled in zooming in on the smallest details and zooming out to recommend overall strategies. Hiring her was a fantastic investment to take our business to the next level!”