I'm probably more excited about your business than you are right now (and that's okay)

At Willow & Jax, we help warm-hearted service providers move through the messy middle with clarity, structure, and confidence. If you've been spinning your wheels, reinventing processes, or wondering why the inside of your business doesn’t feel as good as it looks on the outside, you're in the right place.

Let's work together

GET OUT OF THE WEEDS FOR GOOD

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GET OUT OF THE WEEDS FOR GOOD ⊹

Hey there, I’m Luz

CREATIVE BIZ STRATEGIST & SYSTEMS DESIGNER

I help creative women who are done holding everything together with duct tape and pixie dust.

Raised by two small business owners, I learned early what it takes to build something that actually lasts, and what burnout looks like when the backend can’t keep up.

When I became a mom of two (four, if you count the pups), I stopped chasing hustle and started building a business that left room for real life. Now, I help creative women design businesses that run smoothly, profit sustainably, and feel genuinely spacious.

Whether you’re reworking your offers, strengthening your client journey, or setting up systems that stick, I’ll meet you where you are to build something you love. Because strong foundations are what allow you to scale—and “patchwork” isn’t how you want to describe the backend of your business.

Connect with me

10+years

in creative business & operations

50+clients

supported through pivots, launches, and growth

650+buds

in the newsletter community

What We’re All About

Approachability

01.

We foster a warm, welcoming space where you can show up exactly as you are — no pretense, and ZERO pressure.

Simplicity

02.

My approach is uncomplicated and lean. We create solutions you can execute easily, without overwhelming layers of tech.

Individuality

03.

There are no cookie-cutter strategies here. We honor what makes you unique and build systems that reflect how you work.

Balance

04.

We take our work seriously, but we also make space for family, wellness, and joy. Your best work happens when you feel like your whole, true self.

Hear it from them

Erin Lanigan, Interior Deisgner, Erin & Co.

“If you are overwhelmed with all the technology there is to choose from, and need to put systems and processes in place for your interior design business, Willow and Jax should be your first place to go. Don't waste any more time trying to figure out everything yourself!”
Jessica Scott, Brand Photographer + SMM, Jessica Scott Creative

“Hiring Luz was the best investment I've made in my business to date! She has so much expertise in her field, and the way she helped me navigate difficult parts of my business brought me so much clarity and direction. I'm so grateful for the ways she listened to my needs and pain points and then came up with actionable solutions”
Kate Paradis, Interior Designer, Balancia Interiors

“We've been so busy getting our business up and running that we haven't realized some of the inefficiencies we'd picked up along the way. Luz was so skilled in zooming in on the smallest details and zooming out to recommend overall strategies. Hiring her was a fantastic investment to take our business to the next level!”