The Power of Saying No: Niching Down with Brooke Stoll

Podcast

Jan 3

Taking Five, Episode 5: How Brooke Stoll Niches Down, Raises Rates, and Grows Sustainably

Brooke and I go wayyy back. We both started out as virtual assistants in the interior design industry, learning the ropes behind the scenes of so many different businesses. I remember when she was charging $23 an hour (yes, really) and doing just about everything for designers who needed help with running and managing their business. I think I literally messaged her on Facebook like, "Girl, what are you doing? Industry standard is way higher than that."

But one thing I caught onto quickly is that Brooke is wicked smart.

It's been such a gift to watch her grow from that place of saying yes to everything into the confident, strategic consultant she is today. She's built something so intentional, a boutique business that serves interior designers at the highest level without requiring her to sacrifice her life in the process.

In this conversation, we talk about the emotional side of raising rates, what it really means to niche down, and how saying no can actually create more freedom and alignment in your business.

If you've been wondering whether you're allowed to be picky about the work you take on, this episode will give you permission (and a roadmap) to do exactly that.